OSIM

uDIVINE

Our strategy was to illustrate the quality of uDivine’s massage – that it is fit for a king.

Andy Lau, one of Asia’s ‘heavenly kings’, was engaged to reinforce this message.

The creative hook – a ‘giant hand’ softly cradling the user of the chair –

was used to highlight the similarity between a massage on the uDivine and one delivered by 

a masseur. This captured the imagination of consumers and enabled them to understand

the uniqueness of Human-3D massage technology. The campaign was

launched in Singapore, Hong Kong, Taiwan, China and Malaysia.

OSIM uDIVINE TVC

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